About Us


Crafted By God Apparel  | Our Story

Prior to meeting in 2011, Anthony and Keisha Newell were both standout Division I basketball players.  They shared a passion for sports, faith, and giving back to the youth and were joined in marriage in September of 2013.

Crafted By God Apparel is an online children’s clothing company that aims to empower and uplift the youth.  Anthony and Keisha have both always been passionate about giving back to young people, but when they brought their son Kamryn into the world in 2015, their passion was amplified.  Kamryn is the light of their lives and they really began to understand how their actions, words, and presence played a role in his overall development and character.  In 2017, the Newell's, unfortunately, lost a baby due to miscarriage. It rocked their world in ways they could not imagine. By the grace of God, they were blessed to have their rainbow baby Addisyn, in November 2018.  She was born prematurely, redefining and reiterating the couples' views that all children are wonderfully "Crafted By God".


Spreading Our Faith Through Our Designs And Interactions 

Have you ever felt called to share the Gospel of Christ, but didn’t quite feel completely comfortable starting up a conversation with a stranger?  We want our apparel to start conversations about the goodness of Jesus. We want to bridge the gap between believers and non-believers. We also want to speak life into our children so that they know without question they were made in the image of God.  Let’s continue to love our children beyond measure!