About Us


Crafted By God Apparel  | Our Story

Prior to meeting in 2011, Anthony and Keisha Newell were both standout Division I basketball players.  They shared a passion for sports, faith, and giving back to the youth and were joined in marriage in September of 2013.

Crafted By God Apparel is an online children’s clothing company that aims to empower and uplift the youth.  Anthony and Keisha have both always been passionate about giving back to young people, but when they brought their son Kamryn into the world in 2015, their passion was amplified.  Kamryn is the light of their lives and they really began to understand how their actions, words, and presence played a role in his overall development and character.  In 2017, the Newell's, unfortunately, lost a baby due to miscarriage. It rocked their world in ways they could not imagine. By the grace of God, they are due to have their second child in December of this year.  Anthony and Keisha whole-heartedly believe that their future son/daughter, Kamryn, and every other child is uniquely and wonderfully “Crafted By God”. Children are the future and they want to invest in them in any way that they can.


Spreading Our Faith Through Our Designs And Interactions 

Have you ever felt called to share the Gospel of Christ, but didn’t quite feel completely comfortable starting up a conversation with a stranger?  We want our apparel to start conversations about the goodness of Jesus. We want to bridge the gap between believers and non-believers. We also want to speak life into our children so that they know without question they were made in the image of God.  Let’s continue to love our children beyond measure!