About Us


Crafted By God Apparel  | Our Story

Prior to meeting in 2011, Anthony and Keisha Newell were both standout Division I basketball players.  They shared a passion for sports, faith, and giving back to the youth and were joined in marriage in September of 2013.

Crafted By God Apparel is an online children’s clothing company that aims to empower and uplift the youth.  We have both always been passionate about giving back to young people, but when we brought our son Kamryn into the world in 2015, our passion was amplified.  Kamryn is the light of our lives and we really began to understand how our actions, words, and presence played a role in his overall development and character.  In 2017, we unfortunately lost a baby due to miscarriage. It rocked our world in ways we did not imagine. By the grace of God, we are due to have our second child in December of this year.  We whole heartedly believe that our future son/daughter, Kamryn, and every other child is uniquely and wonderfully “Crafted By God”. Children are our future and we want to invest in them in any way that we can.


Spreading Our Faith Through Our Designs And Interactions 

Have you ever felt called to share the Gospel of Christ, but didn’t quite feel completely comfortable starting up a conversation with a stranger?  We want our apparel to start conversations about the goodness of Jesus. We want to bridge the gap between believers and non-believers. We also want to speak life into our children so that they know without question they were made in the image of God.  Let’s continue to love our children beyond measure!